On behalf of our client, we are looking for a candidate for this position:

SEO Specialist – Chinese & English Markets

Location: Flexible within Europe or Asia.
Industry: Digital Marketing / Online Growth.
Base: Copenhagen.

Please note that this job requires you to be Danish or have the ability to obtain a visa and work permit.
You can read more via this link: https://siri.dk/english/

About the Role:

We are seeking an experienced SEO Specialist with expertise in both Chinese and English search engine optimisation, with a deep understanding of Chinese search engines, including Baidu, Sogou, and Shenma, as well as Google SEO strategies. This role is crucial for businesses looking to expand their online presence across both Western and Chinese digital landscapes, ensuring that content ranks effectively on both local and global search engines.

As an SEO Specialist, you will develop and execute high-impact SEO strategies, optimise website content for dual-language audiences, and work with cross-functional teams to enhance organic traffic growth. The role requires a strong knowledge of Chinese internet regulations, keyword ranking techniques, and cultural nuances that impact digital visibility in China.

Key Responsibilities:

Conduct SEO research and strategy development for both Google and Chinese search engines (Baidu, Sogou, Shenma, etc.) to ensure high visibility in relevant markets.
Optimise website content, metadata, and on-page elements for bilingual audiences in Chinese and English, ensuring search engines properly index and rank content.
Implement technical SEO best practices, including website speed optimisation, mobile-first indexing, and structured data implementation.
Develop and execute backlink strategies suitable for both Western and Chinese markets, ensuring compliance with Chinese digital regulations.
Monitor search engine algorithm updates and adjust strategies accordingly to maintain strong search performance.
Work closely with content creators, marketing teams, and developers to enhance SEO performance while ensuring cultural accuracy in content targeting Chinese audiences.
Utilise SEO analytics tools such as Google Search Console, Baidu Webmaster Tools, Ahrefs, SEMrush, and 360 Webmaster to track performance and generate data-driven insights.
Ensure compliance with Chinese digital regulations (ICP registration, censorship policies, and local hosting requirements) for optimised performance in China.

Minimum Requirements:

Educational Background: Degree in Marketing, Digital Communications, Data Analytics, or related fields.
Experience: Minimum 5 years in SEO, with proven experience optimising for Baidu and Google.
Technical Skills: Strong expertise in on-page SEO, off-page SEO, link-building, and keyword strategy.
Language Skills: Fluency in both Chinese (Mandarin) and English (spoken and written).
Industry Knowledge: Familiarity with China’s internet regulations (Great Firewall), content restrictions, and Chinese search engine algorithms.
Software & Tools: Proficiency in Google Analytics, Baidu Analytics, Baidu Webmaster Tools, SEMrush, Ahrefs, and WeChat SEO strategies.

Internal notes:

The advisor responsible for this assignment is Mikkel Foss. All applicants will be provided with direct contact details.
The position requires expatriate travel and residence insurance, and the insurance company will require proof of health before insurance can be taken out.
The position also requires the ability to travel internationally.
We ask that you please read these cooperation frameworks between you as a candidate and us as a recruitment company before you send your application. Link: https://4selection.com/q-a-candidate
It is a requirement for the position that you can obtain a visa and work permit in the EU, that you have a passport that allows you to visit all countries in South and North Asia, and that you can obtain full coverage on an  insurance policy, which will demand a medical certificate with no remarks that the insurance does not cover.

4selection.com – Global Search, Selection and Outplacement
Edvard Griegs Gade 7,
DK-2100 København Ø

candidatatabank.com is 4selection’s job portal. 4selection is a registered business in Denmark (Registration No.: DK-29741239) regulated by Danish and European laws. Datatilsynet approval/reg no: 2006-46-0353.