On behalf of our client, we are looking for a candidate for this position:

Social Media Manager – Chinese & English Markets

Location: Flexible within Europe or Asia.
Industry: Digital Marketing / Social Media.
Based: Copenhagen.

Please note that this job requires you to be Danish or have the ability to obtain a visa and work permit.
You can read more via this link: https://siri.dk/english/

About the Role:

We are looking for a Social Media Manager who can create and execute impactful bilingual social media strategies for Chinese and English-speaking audiences. The role requires in-depth knowledge of Chinese social media platforms such as WeChat, Weibo, Xiaohongshu, Douyin, and Bilibili, in addition to Western platforms like LinkedIn, Twitter, Instagram, and Facebook.

As a Social Media Manager, you will be responsible for content planning, audience engagement, and performance analysis across both Western and Chinese platforms. You must have a deep understanding of cultural differences, consumer behaviours, and content regulations to ensure effective campaigns in both markets.

Key Responsibilities:

Develop and implement social media strategies tailored to both Western and Chinese digital platforms, ensuring maximum audience reach and engagement.
Manage and create content calendars, ensuring content is culturally relevant and aligns with platform best practices.
Lead paid and organic social media campaigns across WeChat, Weibo, Douyin, Xiaohongshu, LinkedIn, Twitter, and Facebook.
Conduct audience research and analyse engagement trends to optimise content performance.
Work closely with influencers (KOLs and Western influencers) to increase brand visibility in China and international markets.
Monitor and ensure compliance with Chinese social media regulations, including censorship policies and content restrictions.
Track social media analytics and create performance reports using WeChat Analytics, Weibo Insights, Google Analytics, and social media tracking tools.
Manage customer engagement, responding to inquiries and interacting with followers on both Western and Chinese platforms.

Minimum Requirements:

Educational Background: Bachelor’s degree in Marketing, Communications, or Digital Media.
Experience: Minimum 5 years of social media management, with proven experience handling both Chinese and Western social media platforms.
Language Skills: Fluent in both Chinese (Mandarin) and English (spoken and written).
Cultural Knowledge: Strong understanding of digital marketing trends, consumer behaviour, and engagement tactics in China.
Social Media Tools: Proficiency in WeChat Business, Weibo Ads, Douyin Analytics, Xiaohongshu, Facebook Business Manager, and LinkedIn Ads.
Content Creation Skills: Ability to develop high-quality visual and written content for both Chinese and Western platforms.

4selection.com – Global Search, Selection and Outplacement
Edvard Griegs Gade 7,
DK-2100 København Ø

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